Kim said that when she started the site, "I noticed that there weren't any bloggers in the Saint Louis area that provided coupon match-ups and realized that this was something that our community needed, especially since the only options that were available to us we would have to pay for. I started STL Mommy as a way to give back to the community and to continue helping others as I did as a Social Worker." To date, more than 9,000 people subscribe to her site to get the daily savings scoop; that adds up to a lot of pennies saved.

At first this labor of love was just that - a lot of labor. Kim spent a lot of time seeking out the deals she shared with her readers, but as the site grew people started contacting her with their big deals and she was signed up for so many savings websites and newsletters that her inbox became a virtual gold mine for the frugal. But she isn't stopping with just writing up the deals she finds, "I am working to provide a coupon database where readers can easily find the coupons that they are looking for, along with a forum which will make the community or readers stronger."

Kim's favorite part about running the site? "Definitely the readers. The readers are so gracious and thankful for the help that they have received. They send words of encouragement, especially when they are excited about a deal that they found or a free item that they received in their mailbox. They make everyday special." 

You can check out all the deals Kim and her readers have mined from the deepest, darkest depths of retail savings by going to www.stlmommy.com, or www.mycitymommy.com. From there you can check out the hot deals, sign up to get new ones delivered to your inbox, or sign-in to chat with other readers and Kim herself.